“Take Your Dose” VR Experience

“Take Your Dose” VR Experience

84.Paris comes with Biotherm Homme, world leader in premium men’s skincare, to confirm its innovative approach for the international launch of The Dose, a collection of products which targets specific men’s skincare needs.

To promote The Dose, 84.Paris uses cutting-edge technology to offer never-seen-before 360° interactive experience which lets users live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts.

For 84.Paris, Novelab developped the Oculus Rift application, a UHD-4k video player.

Various Oculus installations were proposed to Biotherm clients around the world.

 Client : Biotherm Homme


 Agency : 84.Paris


Location : Biotherm stores worldwide


Keywords : Oculus Rift, 360° Video, VR