Biotherm – “Take Your Dose”

Biotherm – “Take Your Dose”

Virtual Reality

84.Paris comes with Biotherm Homme, world leader in premium men’s skincare, to confirm its innovative approach for the international launch of The Dose, a collection of products which targets specific men’s skincare needs.

To promote The Dose, 84.Paris uses cutting-edge technology to offer never-seen-before 360° interactive experience which lets users live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts.

For 84.Paris, Novelab developped the Oculus Rift application, a UHD-4k video player.

Various Oculus installations were proposed to Biotherm clients around the world.

 Client : Biotherm Homme


 Agency : 84.Paris


Location : Biotherm stores worldwide


Keywords : Oculus Rift, 360° Video, VR