84.Paris comes with Biotherm Homme, world leader in premium men’s skincare, to confirm its innovative approach for the international launch of The Dose, a collection of products which targets specific men’s skincare needs.
To promote The Dose, 84.Paris uses cutting-edge technology to offer never-seen-before 360° interactive experience which lets users live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts.
For 84.Paris, Novelab developped the Oculus Rift application, a UHD-4k video player.
Various Oculus installations were proposed to Biotherm clients around the world.
Client : Biotherm Homme
Agency : 84.Paris
Location : Biotherm stores worldwide
Keywords : Oculus Rift, 360° Video, VR